The AI in Business Podcast
A Closer Look at Retail and eCommerce Trends Through the Lens of Athleisure - with Poonam Goyal of Bloomberg Intelligence
Jul 30, 2024
Poonam Goyal, Sector Head and Senior eCommerce and Athleisure Analyst at Bloomberg Intelligence, shares insights on the booming athleisure market and its implications for retail trends. She connects the rise of athleisure to remote work and changing consumer preferences post-pandemic. Poonam highlights Nike's competitive challenges and explores the lucrative potential of China's athleisure market. She also discusses how businesses leverage data and AI for better personalization and conversion, emphasizing the importance of adapting to evolving market dynamics.
25:58
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Quick takeaways
- Athleisure has evolved into a mainstream apparel segment post-pandemic, reflecting consumers' lasting preference for comfort and health-oriented clothing.
- Nike faces challenges in the women's athleisure market, providing opportunities for brands like Lululemon to cater specifically to female consumers' needs.
Deep dives
The Enduring Appeal of Athleisure
The athleisure market has become a significant segment of the overall apparel industry, evolving from a niche category to a mainstream staple. Post-pandemic, consumers have shown a continued preference for comfortable clothing, emphasizing their desire for health, activity, and comfort in daily wear. Athleisure is not merely a trend but a lifestyle choice that resonates with how people dress, with many opting for casual wear such as joggers, leggings, and sneakers in their everyday outfits. This shift reflects a lasting change in consumer behavior, where athleisure is likely to maintain its presence in wardrobes for the foreseeable future.
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