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The Rise of Athleisure in a Post-Pandemic World
This chapter explores the sustained popularity of athleisure wear following COVID-19, linking it to remote work trends and increased sports engagement. It discusses the evolution of activewear to combine comfort with aesthetics, as well as the impact of luxury collaborations within the athleisure sector. Additionally, it analyzes competitive dynamics among major brands like Nike and Lululemon, highlighting the challenges and strategies in catering to evolving consumer preferences.