James Sinclair's Business Broadcast £85K/month Software Business, but can't generate consistent leads
9 snips
Jan 21, 2026 Richard, founder of Yammyap who builds custom internal systems and SaaS for process-driven businesses. He explains his firm's revenue, project sizes and the struggle to generate consistent leads. They debate growth vs operations, prepaid cash models, targeted direct mail and outreach, and whether to focus or juggle multiple product streams.
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Be The Business's Revenue Driver
- Focus on being the revenue driver: spend most of your time getting and keeping customers.
- Learn marketing and start directly generating cash rather than hiding in operations.
Prepaid Models Create Hidden Cash Power
- Businesses that collect payment before delivery gain a powerful cash advantage.
- Examples include airlines, Starbucks prepaid balances, and prepaid holiday bookings.
Act Now Or Let Potential Slip Away
- 'Now' matters: delay often means lost momentum and missed potential.
- James emphasises acting immediately rather than waiting to 'take stock' for months.
