Richard (Yammyap founder)
Founder of a software company (Yammyap) that builds custom internal business systems and SaaS products for process-driven businesses, with experience transitioning from websites to bespoke software and productising parts of the offering.
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Jan 21, 2026 • 54min
£85K/month Software Business, but can't generate consistent leads
Richard, founder of Yammyap who builds custom internal systems and SaaS for process-driven businesses. He explains his firm's revenue, project sizes and the struggle to generate consistent leads. They debate growth vs operations, prepaid cash models, targeted direct mail and outreach, and whether to focus or juggle multiple product streams.
