The Cloudcast

The Ala Carte Internet is Coming

10 snips
Feb 26, 2023
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INSIGHT

How Internet Funding Evolved

  • The internet evolved through distinct funding stages from government-funded ARPANET to open web and ad-funded services.
  • Those funding shifts shaped which services became free and how companies built moats.
INSIGHT

Ads Became The Main Subsidy

  • Advertising became the dominant model that subsidized many free services like search, maps, and email.
  • That subsidy created large ad-driven moats for companies such as Google and Facebook.
INSIGHT

Apple's Tracking Changes Shift Power

  • Apple introduced App Tracking Transparency to limit cross‑app tracking and position itself as a privacy provider.
  • Many users now deny tracking, which reduces advertisers' targeting ability.
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