The Ala Carte Internet is Coming
The Cloudcast
00:00
The Impacts of ATT or Apple App Tracking Transparency
Apple introduced something called ATT or Apple app tracking transparency. It now requires every application to ask a user if that is, and they're seeing more and more users say yes. We've seen it have severe impacts to Facebook somewhere in the order of $10 billion lost over the last year or so from not being able to track ads the way they were before. But we've also seen this have huge impact, not only like on Facebook, but small business companies who rely on advertising to reach people that they're trying to reach to.
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