The Ala Carte Internet is Coming
The Cloudcast
00:00
The Big Change Shifting of the Infrastructure of the Internet
The decision by Apple to impact tracking has a huge downstream effect. It's making all these companies that are totally reliant on advertising or on tracking to change how they're figuring out who you are, what your behaviors are. The cost of doing advertising has gone way up and will go up over time because again, it's harder and harder to figure out the precise track that they were able to do.
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