Designed this way Lisa Rath | Graphic Design • Digital Design • Business of Design
Jul 6, 2021
Lisa Rath, a design principal at Itu Chaudhuri Design, boasts decades of experience in UI/UX and editorial projects. In this engaging conversation, she shares her journey from a mischievous childhood to becoming an influential designer. Lisa discusses the transition from print to digital design and the importance of UX before it was even termed as such. She offers insights on innovative projects, like an exploratory re-reader for Arundhati Roy, while also warning against analytics-driven creativity. Finally, Lisa emphasizes the necessity of collaboration and teaching within design agencies.
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Calcutta Roots And Early Visual Triggers
- Lisa grew up in Calcutta, later moved to Indore and Delhi, and credits multi‑city exposure for shaping social understanding.
- She remembers early fascination with record lettering and Satyajit Ray film posters as formative graphic influences.
Learning By Unlearning
- NID taught Lisa to unlearn and rediscover design by doing, not by following rules.
- That freedom trained her to invent solutions without leaning on pre-made guidelines.
Early Interactive CD-ROM Project
- Lisa built an interactive CD‑ROM in 1998 documenting a Ladakh road trip with photos, sound and map navigation.
- She learned Photoshop shortcuts on a 640×480 monitor to deliver that early UX work.
