Transition to Digital: UX Before It Was Called UX

Lisa joined Itu Chaudhuri Design (ICD) soon after her graduation in 1997 from the National Institute of Design (NID), where she studied Visual Communication, and has been a principal at Itu Chaudhri’s Design for over a decade. Lisa leads their UI/UX projects, both ERP and editorial, maintaining a keen, yet skeptical eye on novel developments. Lisa has taught and judged at the NID and and has been a jury member, moderator speaker at UX events. On this episode, we talk about the series of events that led to Lisa becoming a designer, her experience at NID, how she joined ICD as an intern and then worked there for more than two decades. We talk about some projects Lisa has led, her concerns about the world of UX and about the new challenges a design agency like ICD faces in the 2020s and much more. PROJECTS LINKS The Hindu - icdindia.com/projects/energising-the-online-presence-of-indias-most-trusted-daily-newspaper/ Re:Reader - Ministry of Utmost Happiness - www.theministryofutmosthappiness.com Quint - icdindia.com/projects/bringing-vibrancy-to-the-quint-website/ RELEVANT LINKS (Chronological) ICD - icdindia.com Itu Chaudhuri’s Podcast - soundcloud.com/designedthisway/itu-chaudhuri Ambassador Car - en.wikipedia.org/wiki/Hindustan_Ambassador Satyajit Ray - en.wikipedia.org/wiki/Satyajit_Ray NID - nid.edu CEPT - en.wikipedia.org/wiki/CEPT_University S Balaram’s Podcast - soundcloud.com/designedthisway/singanapallibalaram Elephant Design - elephantdesign.com CD ROM (For Gen Z) - en.wikipedia.org/wiki/CD-ROM Rohtang Pass - en.wikipedia.org/wiki/Rohtang_Pass Rajesh Dahiya’s Podcast - soundcloud.com/designedthisway/rajesh-dahiya Indigo Restaurant - icdindia.com/projects/putting-a-face-to-nouvelle-cuisine/ Open Magazine - openthemagazine.com InDesign - en.wikipedia.org/wiki/Adobe_InDesign SEO - en.wikipedia.org/wiki/Search_engine_optimization Srijan (Drupal Developer) - www.srijan.net SENSEX (For non-Indians) - en.wikipedia.org/wiki/BSE_SENSEX Witness (Exhibition) - icdindia.com/projects/giving-witness-a-room/ The Guardian - theguardian.com IAS - en.wikipedia.org/wiki/Indian_Administrative_Service The Hindu - www.thehindu.com Responsiveness - en.wikipedia.org/wiki/Responsive_web_design Ministry of Utmost Happiness - en.wikipedia.org/wiki/The_Ministry_of_Utmost_Happiness Arundhati Roy - en.wikipedia.org/wiki/Arundhati_Roy God of Small Things - en.wikipedia.org/wiki/The_God_of_Small_Things After Effects - en.wikipedia.org/wiki/Adobe_After_Effects CSS - en.wikipedia.org/wiki/CSS Bahaus - en.wikipedia.org/wiki/Bauhaus 2002 Gujarat riots - en.wikipedia.org/wiki/2002_Gujarat_riots Quint Magazine - www.thequint.com Ritu (Quint) - en.wikipedia.org/wiki/Ritu_Kapur Raghav (Quint) - en.wikipedia.org/wiki/Raghav_Bahl Ayodhya Dispute - en.wikipedia.org/wiki/Ayodhya_dispute Confirmation Bias - en.wikipedia.org/wiki/Confirmation_bias First-mover advantage - en.wikipedia.org/wiki/First-mover_advantage Zamindar - en.wikipedia.org/wiki/Zamindar Richa Bharghava - www.richabhargava.com