Lisa Rath

Lisa Rath, a design principal at Itu Chaudhuri Design, boasts decades of experience in UI/UX and editorial projects. In this engaging conversation, she shares her journey from a mischievous childhood to becoming an influential designer. Lisa discusses the transition from print to digital design and the importance of UX before it was even termed as such. She offers insights on innovative projects, like an exploratory re-reader for Arundhati Roy, while also warning against analytics-driven creativity. Finally, Lisa emphasizes the necessity of collaboration and teaching within design agencies.