Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Ep. 203 - SEND MORE EMAIL! You're NOT Sending ENOUGH!😮HALLOWEEN CANDY Meltdown!!🍬 Jay’s SCOOP

Oct 11, 2024

The host delves into the surprising benefits of sending more emails for better marketing impact. He shares compelling statistics showing how increased frequency can boost engagement and open rates. Personalization and segmentation are highlighted as key methods for maintaining relevancy. On a lighter note, listeners are treated to a humorous take on the challenges of Halloween candy distribution, emphasizing the joys of classic treats over healthier choices. Get ready for some eye-opening insights and laughs!

12:57

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Quick takeaways

Increasing email frequency can significantly boost open rates and engagement, challenging the misconception that less frequent emails perform better.

Delivering relevant content through segmentation and personalization is vital for maintaining strong customer relationships while increasing email communication.

Deep dives

The Importance of Email Frequency

Businesses are currently underutilizing email marketing by not sending enough emails to their databases. Frequent sending can significantly improve email open rates, as statistics show that sending at least five emails per month can boost open rates by up to 21%. Contrary to common belief, reducing the frequency of emails does not yield better results; engagement levels drop when businesses fail to maintain regular communication. This highlights that staying present in recipients' inboxes is crucial for maintaining engagement and avoiding the spam folder.

Boosting Engagement through Increased Email Frequency

8min

Simplifying Halloween: A Candy Rant

5min

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.

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Best Moments:

(00:40) Introduction to the controversial topic of email frequency

(01:38) The concept of relevancy equals frequency in email marketing

(02:26) Statistics on email open rates and frequency

(03:16) The importance of engagement for inbox placement

(04:06) Data on average email sending frequency for businesses and consumers

(04:52) Examples of email frequency from various brands

(06:00) Why lower performance metrics often indicate irrelevant content, not over-sending

(06:39) The importance of segmentation and personalization in email marketing

(07:40) Promotion of Marigold's relationship marketing ranking report

(08:36) Personal anecdote about Halloween candy distribution

(11:56) Reminder to register for Guru Conference and leave a podcast review

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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