In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.
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Best Moments:
(00:40) Introduction to the controversial topic of email frequency
(01:38) The concept of relevancy equals frequency in email marketing
(02:26) Statistics on email open rates and frequency
(03:16) The importance of engagement for inbox placement
(04:06) Data on average email sending frequency for businesses and consumers
(04:52) Examples of email frequency from various brands
(06:00) Why lower performance metrics often indicate irrelevant content, not over-sending
(06:39) The importance of segmentation and personalization in email marketing
(07:40) Promotion of Marigold's relationship marketing ranking report
(08:36) Personal anecdote about Halloween candy distribution
(11:56) Reminder to register for Guru Conference and leave a podcast review
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Donāt take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
