Beyond UX Design Effort Over Time: Why Story Points Are a Better Way To Plan UX Work Naresh Shan
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Aug 28, 2025 Naresh Shan, Global Director of UX and Design Ops with over 20 years of experience, dives into the transformative power of story points in UX design. He explains how moving from hour-based estimates to a Fibonacci-based system enhances team collaboration and trust. Naresh sheds light on the complexities of design estimations and emphasizes the need for a shared language between designers and product managers. From boosting creativity to bridging silos, he provides practical insights for better planning and communication in agile environments.
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Story Points Fit Design Effort
- Story points measure relative effort, not elapsed time, which suits creative, iterative UX work better than hours.
- Naresh realized Agile and story points map to design because they capture effort, meetings, iteration, and alignment rather than fixed hours.
How Naresh Adopted Story Points
- Naresh learned Agile and story points at Leon Tech Securities with an agile coach and saw they matched design needs.
- He shifted from hands-on design to fixing process failures and embedding design ops using Agile.
Pick A Consistent Fibonacci Scale
- Use a Fibonacci-based scale as an arbitrary shared set of numbers to represent relative effort for your team.
- Agree what each number means for your team and use it consistently so you build a common understanding of complexity.
