Product Agility

9 Million Users from a Full Stack Product Legend - An Interview With Gojko Adzic

Sep 12, 2024

Gojko Adzic, a renowned author and creator of influential tools like MindMup, discusses his journey from coding enthusiast to a full-stack product legend. He reveals how he scaled Narrakit to over 9 million users through strategic product optimization and user-centric design. Gojko introduces 'Lizard Optimization,' a framework that leverages unexpected user behaviors for innovation. He also emphasizes the importance of turning customer feedback into actionable insights to enhance product experience and engagement.

50:02

Episode guests

Gojko Adzic

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Episode notes

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Quick takeaways

Gojko Adzic emphasizes the importance of user feedback in transforming products, revealing how customer interactions drive essential enhancements.

The concept of Lizard Optimization highlights leveraging unexpected user behaviors as opportunities for innovative product development and growth.

Gojko's focus on creating tools accessible to both technical and non-technical users underscores the significance of broadening user engagement in product design.

Deep dives

The Journey to Product Agility

The host reflects on the personal journey that led to the creation of the podcast, emphasizing the importance of bridging the gap between agility and product development. This journey is fueled by a belief in the mutual evolution of people and products, which can lead to greater success in product outcomes. The hosts share their enthusiasm for learning and experimenting in the realm of product management, illustrating how this desire shapes the discussions and insights presented in the podcast. Ultimately, this foundation aims to empower listeners to increase their knowledge and motivation in product development.

Intro

2min

From Code to Creation: NARKE Unveiled

5min

Transforming Video Production: The Journey of Narakite

5min

User-Centric Product Evolution

28min

Harnessing Customer Insights for Product Innovation

7min

Aligning Vision with Reality in Product Development

3min

Send us a text

What does it take to build products that scale to millions of users? Gojko Adzic, renowned author and creator of multiple industry-shaping tools, shares his journey from coding enthusiast to full-stack product legend. Gojko has written some of the most influential books in product management and agile practices, including Specification by Example, Impact Mapping, and his latest, Lizard Optimization. His tools like MindMup and Narrakit have garnered millions of users, and in this episode, Gojko opens up about the strategies and lessons that fueled this growth.

Gojko discusses how he built Narrakit from scratch, overcoming product management challenges and optimizing user experience at every stage. He introduces the concept of "Lizard Optimization," revealing how unconventional user behaviour can lead to breakthrough innovations in product development. Whether you're a product manager, developer, or agile enthusiast, this episode is packed with actionable insights.

Key Takeaways:

Scaling to Millions: Discover the strategies Gojko used to grow Narrakit to over 9 million active users.
Product Optimization for All: Learn how Gojko designed his tools to be accessible to both technical and non-technical users alike.
Lizard Optimization: Gojko introduces his unique framework for identifying opportunities from unexpected user behaviours.
Turning Feedback into Growth: Hear how Gojko translates customer feedback into valuable product enhancements.

Perfect for product managers, agile coaches, and anyone looking to take their products to the next level, this episode will leave you inspired to think differently about user feedback and product growth.

Links and Resources:

Connect with Gojko Adzic on LinkedIn: Gojko Adzic
Learn more about Gojko’s work: narrakit.com
Get a discount on Gojko's newest book: https://leanpub.com/lizardoptimization/c/XoTxTJtAXZb3

Tune in now to gain deep insights from one of the most influential voices in product management and agile practices!

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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