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Gojko Adzic

Software developer, product manager, and author focusing on value creation and improving software development processes. Known for his work on specification by example and the concept of "lizard optimization."

Top 5 podcasts with Gojko Adzic

Ranked by the Snipd community
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Sep 12, 2024 • 17min

Lizard Optimization

Gojko Adzic, an expert in product engagement and author of 'Lizard Optimization,' shares his insights on maximizing product profitability through better understanding of user behaviors. He discusses the concept of 'lizard optimization' to engage diverse users and highlights the importance of observability. Listeners will learn how to uncover unexpected use cases for innovation and the role of empathy in enhancing customer relationships. Gojko emphasizes that genuine listening is key to understanding customer needs, a game-changer for product growth.
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Sep 18, 2024 • 14min

Empathy in Business

Gojko Adzic, a seasoned author and expert in product development, dives into the significance of empathy in business. He urges listeners to understand diverse user needs rather than rely solely on personal preferences. The conversation reveals how empathetic strategies can dismantle cognitive biases, enhancing client relationships and outcomes. Gojko shares insights on fostering better workplace interactions and the transformative impact of empathy on collaboration and communication. Tune in to discover how cultivating empathy can lead to more effective business practices.
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Oct 18, 2024 • 35min

Mastering Observability: Unlocking Customer Insights with Gojko Adzic

Gojko Adzic, a noted software developer and product manager, dives into the intricacies of enhancing software development. He shares insights on measuring user behavior and challenges traditional success metrics focused on effort. Gojko introduces 'lizard optimization,' tackling the unexpected ways users interact with products. He also tackles the complexities of payment systems in the EU, advocating for simpler user interfaces. Overall, he emphasizes aligning development with genuine user needs to drive product growth.
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Sep 18, 2024 • 33min

#116: Turning Weird User Actions into Big Wins with Gojko Adzic

Gojko Adzic, a thought leader in product innovation and author of "Lizard Optimization," dives into how unusual user behaviors can unlock major opportunities for product growth. He discusses the four steps to mastering Lizard Optimization: learning, zeroing in, removing obstacles, and double-checking. Gojko highlights real-life examples of unexpected user actions leading to breakthroughs. He also shares valuable tools like session recorders to enhance product development by addressing unique user behaviors, making this a must-listen for innovators!
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Sep 12, 2024 • 50min

9 Million Users from a Full Stack Product Legend - An Interview With Gojko Adzic

Gojko Adzic, a renowned author and creator of influential tools like MindMup, discusses his journey from coding enthusiast to a full-stack product legend. He reveals how he scaled Narrakit to over 9 million users through strategic product optimization and user-centric design. Gojko introduces 'Lizard Optimization,' a framework that leverages unexpected user behaviors for innovation. He also emphasizes the importance of turning customer feedback into actionable insights to enhance product experience and engagement.