Getting2Alpha Teresa Torres on product discovery & re-imagining organizational change
Sep 7, 2016
Teresa Torres, a product management coach and author of the Product Talk blog, shares her insights on transforming product discovery. She discusses the importance of adaptability within organizational change and methodologies like lean startup. Teresa reflects on her unique journey from cognitive science to product management, emphasizing a human-centered approach. She introduces the Opportunity Solution Tree, a framework designed to enhance decision-making and collaboration among teams. Her wisdom inspires listeners to explore new paths in product management.
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Startup Crisis Fueled Change Insight
- Teresa Torres shares how leading a startup during the 2008 downturn exposed her to the difficulty of organizational change.
- Even in crisis, people resist change, which inspired her to study organizational change and adjust her coaching approach.
Co-create Product Discovery Practices
- Do product discovery with your team by co-creating new ways of working and prototyping processes that fit your organizational context.
- Experiment iteratively to uncover and overcome barriers to customer access and discovery.
Love Opportunity, Not Ideas
- Avoid falling in love with your initial idea, which blinds you to data and learning.
- Instead, fall in love with the opportunity or the audience you aim to serve to allow your ideas to evolve.
