RESTAURANT STRATEGY Building a Strategy to Spark Word-of-Mouth (ENCORE)
Nov 6, 2025
Discover the secrets to sparking word-of-mouth marketing for restaurants. Explore why mere good food isn't enough anymore. Chip emphasizes creating remarkable experiences that diners will rave about. Hear about unique offerings like theatrical bacon presentations and oversized milkshakes that drive social media attention. Learn how signature touches and memorable desserts can elevate dining experiences to share-worthy status. Transform your restaurant into a conversation starter and captivate customers in a crowded market!
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Plan For Word-Of-Mouth
- Word of-mouth is the most powerful marketing tool but restaurants rarely plan for it.
- Chip Klose argues we must design experiences to intentionally spark conversations.
Good Food Isn't Enough Anymore
- Good food and service alone no longer guarantee word-of-mouth.
- Chip Klose says restaurants must upgrade experiences to create talk-worthy moments.
Create Remarkable Offerings
- Make your offering remarkable — worthy of remark — so people will talk.
- Create a signature or unique experience customers will remember and share.
