Creator Science #282: David Altizer — How to Make Great Thumbnails (For Non-Designers)
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Nov 18, 2025 
David Altizer, co-creator of Thumbnail Academy and a sought-after thumbnail designer, shares insights drawn from his experience creating engaging visuals that have garnered millions of views. He elaborates on the importance of composition and lighting, the psychology behind thumbnails, and effective clickbait strategies. Discover how minimal text and curiosity can drive clicks, plus the role of AI in thumbnail creation. Altizer's tips make thumbnail design approachable for non-designers, proving that captivating visuals aren't as intimidating as they seem!
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Prioritize Clear Flat Lighting
- Take intentional thumbnail photos with flat, even lighting instead of random screenshots or dark desk selfies.
- Place the light near the camera or sit by a window and remove harsh shadows so faces are clear and easy to read.
Rule Of Thirds Drives Balanced Thumbnails
- Use the rule of thirds to place subjects off-center and create visual balance in thumbnails.
- Balanced compositions feel intentional and more professional, which increases perceived quality and clickability.
Clickbait Can Work If Not Misleading
- Clickbait that exaggerates is acceptable as long as it doesn't mislead and leave viewers unsatisfied.
- The line to avoid is promising content the video doesn't deliver on.
