Which psychological triggers drive clicks

David Altizer is the co-creator of Thumbnail Academy and has quickly become one of the most sought-after thumbnail designers around. David’s clients include Kurtis Connor, Jolly, Max Fosh, Hayden Hillier Smith, and now me.

David’s thumbnails have earned nearly 350 million views—and in this video, he’ll show you why creating thumbnails is actually easier than you think.

⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠

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TIMESTAMPS

(00:00) Intro to David Altizer

(05:20) Rule of Thirds Explained

(06:26) The Key to Composition

(11:07) Special Offer on 1of10

(15:02) Different Styles of Thumbnails

(19:39) Clickbait is Good, Actually

(22:05) The Key to More Clicks

(24:27) Thumbnail Text Strategy

(29:44) Learning from Far Side Comics

(32:57) Mastering Thumbnails and Outliers

(35:41) Working With Thumbnail Designers

(45:46) AI's Role in Thumbnail

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