The Upper Hand: Chuck & Chris Talk Hand Surgery Chuck and Chris discuss marketing and competition in healthcare
Nov 20, 2022
Bill Taylor, a notable author and expert on competition in healthcare, joins the discussion to unpack his article on perceptions of rivalry in the industry. He delves into the shift from traditional competition to focusing on patient experience. Key insights include how other industries set the bar for patient expectations and the increasing importance of personalized interactions. The conversation also addresses the impact of narrow networks on patient choice and the necessity for transparent pricing to attract and retain patients.
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