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The Upper Hand: Chuck & Chris Talk Hand Surgery
Chuck and Chris discuss marketing and competition in healthcare
Nov 20, 2022
Bill Taylor, a notable author and expert on competition in healthcare, joins the discussion to unpack his article on perceptions of rivalry in the industry. He delves into the shift from traditional competition to focusing on patient experience. Key insights include how other industries set the bar for patient expectations and the increasing importance of personalized interactions. The conversation also addresses the impact of narrow networks on patient choice and the necessity for transparent pricing to attract and retain patients.
24:18
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Quick takeaways
- Prioritizing the patient experience is essential for healthcare providers to build satisfaction and loyalty among patients.
- Learning from innovative practices in other industries can significantly enhance operational effectiveness and adaptability in healthcare services.
Deep dives
The Importance of Patient Experience in Healthcare
Prioritizing the patient experience is critical in the healthcare industry, as it determines how patients feel about their care. The conversation emphasizes that while healthcare providers may not be selling a product, they are responsible for delivering an experience that resonates with patients. The hosts discuss how personal experiences in healthcare, such as finding a primary care physician, affect patient choices and referral patterns. Ultimately, aligning the services in healthcare with those high-expectation experiences from industries like hospitality can lead to improved satisfaction and loyalty among patients.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode