4min chapter

The Upper Hand: Chuck & Chris Talk Hand Surgery cover image

Chuck and Chris discuss marketing and competition in healthcare

The Upper Hand: Chuck & Chris Talk Hand Surgery

CHAPTER

Navigating Competition in Healthcare Marketing

This chapter examines the evolving landscape of healthcare marketing, focusing on the significance of patient experience over traditional competition. It discusses the impact of narrow networks on patient choices and provider referrals, revealing the complexities of attracting and retaining patients in a competitive market.

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