Chuck and Chris discuss marketing and competition in healthcare
The Upper Hand: Chuck & Chris Talk Hand Surgery
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Transforming Healthcare Customer Experiences
This chapter examines the parallels between high-quality customer experiences in healthcare and luxury brands like Ritz Carlton and Disney, emphasizing the need for personalized patient interactions. It discusses the growing trend of online patient reviews, the demand for convenience in scheduling, and the importance of transparency in pricing. Additionally, the chapter advocates for the development of patient navigator roles to enhance satisfaction while addressing the financial challenges facing healthcare organizations.
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