The Problem With... The Problem With Not Using AI: Daniel Priestley
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Oct 7, 2025 
Daniel Priestley, a bestselling author and serial entrepreneur, dives into the transformative power of AI. He believes it's the biggest disruption we'll face, even more significant than social media or the internet. By 2027, businesses that don't adapt will falter. Priestley introduces the 'sponge vs. icing' framework, emphasizing the irreplaceable value of human touch in a tech-driven world. He also touches on the importance of personal branding, evolving career roles, and the need for entrepreneurs to embrace rapid change and innovation.
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AI Is An Existential Disruption
- AI will disrupt almost every business, job, and way the world does business.
- Treat AI as an existential shift comparable to mobile and the internet and act now.
Exponential Change Feels Linear Until It Isn't
- Humans misread exponential change and underestimate how quickly AI will jump the chasm.
- Expect a five-year 'toy' phase then rapid embedding and wide disruption after 2027.
Automate Sponge; Humanize The Icing
- Use AI to automate the generic "sponge" work and focus human effort on the unique, human "icing".
- Prioritize presentation, timing, and human connection to add irreplaceable value.
