Build a Better Agency Podcast EP 473: The benefits and challenges of hiring for a COO role with Carolyn Lodge
Oct 28, 2024
Carolyn Lodge, a COO and agency owner known for her unique insights into the CEO/COO relationship, discusses the rising trend of hiring COOs in agencies. She highlights the importance of emotional intelligence and adaptability for successful collaboration. Carolyn delves into the challenges of cybersecurity and managing workforce expectations while navigating the shifting dynamics of agency operations. She emphasizes the COO's critical role in integrating AI and shares tips on conducting effective COO interviews to find the right fit for agency growth.
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COO Role Is A Growing Trend
- Agency owners are increasingly adding a COO to offload operations and focus on vision.
- Drew McLellan notes this trend spans agencies of all sizes.
Operator Who Executes Vision
- Carolyn Lodge describes COOs as integrators who turn ideas into plans and action.
- She calls this the operator mindset that assembles pieces to deliver outcomes.
Everything Starts And Ends With The COO
- Carolyn Lodge says COOs often oversee finances, processes, people, and hold the operation together.
- She explains many operational decisions roll up to the COO, causing decision fatigue.