The Art of Manliness

Build Muscle Without the B.S. — A Straightforward Guide to Size and Strength

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Sep 23, 2025
Paul Horn, a strength coach and author of Radically Simple Strength and Radically Simple Muscle, shares insights into practical muscle-building. He emphasizes the importance of getting strong before aiming for aesthetics. Horn discusses modifying traditional programs, setting achievable strength benchmarks, and the valuable shift from powerlifting to bodybuilding styles. He highlights nutrition priorities and physique targets, including the significance of reaching ~10% body fat at least once. Tune in for straightforward advice that cuts through the noise in muscle training!
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ANECDOTE

How Starting Strength Changed His Career

  • Paul Horn discovered Starting Strength during a shoulder-surgery hiatus and used it to rebuild his training knowledge.
  • That led him to become a certified Starting Strength coach and open Horn Strength and Conditioning in LA.
ADVICE

Build Strength Before Cutting

  • Don't try to get big, strong, and shredded at the same time; build size and strength first.
  • Spend a year or two adding muscle and learning lifts before doing a focused cut to reveal your gains.
ADVICE

Start With A Simple Novice Program

  • Use a simple novice linear progression to learn lifts: focus on core barbell moves and add small weight increases each session.
  • Keep workouts short and consistent to build technique and steady progress.
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