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The Scoop
How TON's Telegram distribution strategy is bringing millions of new users onchain
Sep 25, 2024
Join Alvin Kan, COO at Bitget Wallet, Ricky Wong, co-founder of Catizen, and Miles from Tomarket as they dive into the explosive growth of the TON blockchain fueled by Telegram's massive user base. Discover how Telegram Mini Apps are simplifying blockchain access and driving user engagement. The trio discusses strategies for attracting non-blockchain gamers, ambitious goals of reaching hundreds of millions of users, and the future of crypto gaming within the TON ecosystem. Their insights reveal a promising landscape for seamless user experiences and innovative applications.
34:22
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Quick takeaways
- The integration of TON with Telegram is driving rapid user adoption by providing easy access to blockchain functionalities through mini-apps.
- TON's focus on user experience and education through engaging applications helps traditional users transition smoothly from fiat to crypto transactions.
Deep dives
Growth of the TON Ecosystem
The integration of the TON blockchain with Telegram has significantly accelerated its growth in the web3 space. With Telegram's vast user base, estimated to be around a billion, the blockchain has started attracting millions of users who are now being onboarded into decentralization. Users can easily access various blockchain functionalities through Telegram's mini-apps, enabling activities such as payments and decentralized applications without needing extensive crypto knowledge. This close association with a widely-used consumer platform is what sets the TON ecosystem apart from other blockchains, opening immense opportunities for new user engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode