5min chapter

The Scoop cover image

How TON's Telegram distribution strategy is bringing millions of new users onchain

The Scoop

CHAPTER

User Acquisition in Crypto Gaming

This chapter explores ambitious user acquisition goals targeting 400 to 500 million users and delves into strategies for retaining a user base in the crypto gaming space. It highlights the success of a newly launched pay-to-earn game within the TON ecosystem, showcasing impressive retention rates and the impact of user experience and referral marketing.

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