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How TON's Telegram distribution strategy is bringing millions of new users onchain

The Scoop

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User Acquisition in Crypto Gaming

This chapter explores ambitious user acquisition goals targeting 400 to 500 million users and delves into strategies for retaining a user base in the crypto gaming space. It highlights the success of a newly launched pay-to-earn game within the TON ecosystem, showcasing impressive retention rates and the impact of user experience and referral marketing.

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