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How TON's Telegram distribution strategy is bringing millions of new users onchain

The Scoop

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Transforming TON for Telegram Users

This chapter examines the evolution of a project within the TON ecosystem, transitioning to a user-centric platform for Telegram's Web2 audience. It highlights the challenges and advantages of developing seamless payment solutions in Telegram, the contrasting user experiences compared to other blockchains like Solana, and the growing engagement of new users drawn in by simplified onboarding processes. The conversation underscores the importance of user-friendly design and the rise of Telegram mini apps in attracting fresh audiences to the crypto space.

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