The CPG Guys
Women In Retail Media Collective join The CPG Guys
Mar 15, 2025
Emma Helsloot and Ana Laura Zain, co-founders of the Women in Retail Media Collective, share their inspiring journey to promote female leadership in retail media. They discuss the gender disparity in the industry and the importance of representation and allyship. Key initiatives are highlighted, including a goal for 50% female representation in industry events by 2026 and plans to publish thought leadership articles. With a focus on community and global outreach, they explore how digital platforms can facilitate networking and empowerment for women.
41:20
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The Women in Retail Media Collective addresses the gender imbalance in leadership roles within retail media by creating supportive networks and mentorship opportunities for women.
- Retail media's growth necessitates brands to adapt their marketing strategies and budgets, emphasizing the importance of women's representation in shaping industry conversations.
Deep dives
The Rise of Retail Media
Retail media is becoming a key channel for brands seeking to engage consumers effectively throughout their purchasing journey. It allows brands to pinpoint target audiences by analyzing long-term purchasing behaviors, which enhances direct interactions across multiple channels, including on-site, off-site, and in-store. This shift highlights the necessity for brands to revise their marketing strategies and budgets to incorporate retail media to foster growth in an omni-channel environment. Furthermore, a new executive education program at Cornell University aims to equip brand marketers with the necessary skills to thrive in this rapidly evolving landscape.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
