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The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media.
Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/
Find Ana Laura Zain on Linkedin here: https://www.linkedin.com/in/analaurazain/
Find WRMC on Linkedin here: https://www.linkedin.com/company/women-in-retail-media-collective/
Find WRMC online here: https://wrmcollective.com/
Click here to join: https://wrmcollective.com/#join-us
Here's what we asked them :
- Let’s start with the proverbial meet-cute story. How did you two come to know each other and what is your involvement in retail media?
- As we look across the leadership in retail media, we notice pockets of female leaders, but generally, it is fairly isolated. What are you seeing?
- We’re all about data here at the CPG Guys. What are some cool industry data points about women in commerce that you want to highlight to our audience?
- So how did you decide to create a community for women in retail media and what were the goals you established?
- What are the primary resources/benefits that the WRMC offers to its members? We understand you have established a blog on your site.
- How do men fit into the equation when it comes to the WRMC? Is this community designed to be inclusive?
- How are you making yourself known to the industry and what channels are you leveraging to connect with potential members?
- What do you hope to achieve in this first year of launching the WRMC?
- How does our audience best get involved in WRMC?
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys
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