Emma Helsloot

Co-founder of the Women in Retail Media Collective and responsible for sales in EMEA at Pentalip. Previously worked in retail media at Albert Heijn.

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Mar 15, 2025 • 41min

Women In Retail Media Collective join The CPG Guys

Emma Helsloot and Ana Laura Zain, co-founders of the Women in Retail Media Collective, share their inspiring journey to promote female leadership in retail media. They discuss the gender disparity in the industry and the importance of representation and allyship. Key initiatives are highlighted, including a goal for 50% female representation in industry events by 2026 and plans to publish thought leadership articles. With a focus on community and global outreach, they explore how digital platforms can facilitate networking and empowerment for women.