The Game with Alex Hormozi

How to Sell Expensive Stuff Part 3 | Ep 22

40 snips
Sep 5, 2017
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ADVICE

Two Questions of Persuasion

  • Get agreement on two persuasion questions: Does the product deliver the promised value, and is it worth the price?
  • Once affirmed, ask what's needed to build belief in achieving similar results.
ADVICE

Leverage Testimonials

  • Use testimonials and social proof to convince potential customers.
  • The ideal scenario involves customers pre-sold by others' successes.
ADVICE

Choreograph the Buying Experience

  • Choreograph the buyer's experience, making it consistent and impactful.
  • Share testimonials, create dedicated pages, and display them prominently in your facility.
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