How I Built This with Guy Raz Banana Republic: Mel and Patricia Ziegler
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Aug 19, 2024 
Mel and Patricia Ziegler, co-founders of Banana Republic, transformed their journalism backgrounds into a unique retail adventure. They creatively repurposed army surplus gear into stylish safari-themed clothing, which captured media attention and redefined shopping. The conversation highlights their innovative marketing strategies, the challenges of business expansion, and the bittersweet sale of their brand to The Gap. Reflecting on their journey, they also discuss launching The Republic of Tea and the importance of resilience, love, and serendipity in their entrepreneurial life.
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Accidental Art Major and Walkabout
- Patricia Ziegler's art major was accidental, due to long registration lines.
- She then embarked on a 'walkabout', trading handmade fringe leather pants for travel.
Meeting at the Chronicle
- Mel and Patricia met at the San Francisco Chronicle, hiding their relationship for two years.
- Mel frequented the copy machine near Patricia's art department to see her.
Seeking Freedom, Not Business
- The Zieglers left journalism to pursue freedom and travel, not initially business.
- Witnessing colleagues' 30-year tenures was a catalyst for seeking a different life.
