Going Deep with Aaron Watson

541 3 Generations of Family Business w/ Scott Heeter

Aug 15, 2022

40:09

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Highlights

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Episode notes

The Risk of a Data Breach Is Minimized

02:06

Can We Still Make the Deadline?

01:25

How to Get the Right People on Board

03:27

Introduction

2min

The History of the Printing Industry

2min

Digital Printing

1min

The Risk of a Data Breach Is Minimized

2min

Can We Still Make the Deadline?

1min

The Constraints in the Supply Chain

2min

Is Now the Right Time to Invest?

2min

How to Get the Right People on Board

3min

How Did You Get Into Commercial Printing?

3min

10.

Izet, What Are the Drivers of a Print Business?

3min

11.

Social Meti Platforms

2min

12.

The Supply Chain Crunch

3min

13.

Are You a Buyer of My Product?

2min

14.

What Is Verse?

3min

15.

Xo, Two, Xa

3min

16.

Is Your Company a Great Place to Work?

3min

17.

The Impact of Compounding

3min

Scott Heeter is the CEO of Heeter, a third-generation commercial print firm that has been running for 75 years.

Heeter is one of the largest commercial marketing firms in the country, with over 140 full-time employees in Pittsburgh and its wholly-owned subsidiary, Duke Print and Graphics, in Cleveland.

Heeter has evolved from the commercial print company that it was to a more customized provider that include mailing fulfillment, digital marketing and other innovative services.

In this episode, Aaron and Scott discuss the challenges that Heeter overcome to attain regional dominance in the printing industry, how he has built their corporate culture, and how they’ve retained valuable employees for the long term.

Scott Heeter’s Challenge; Don’t rush through difficult decisions.

Connect with Scott Heeter

Facebook

Website

If you liked this interview, check out the episode Blow Up Your Business Plan w/ JD Ewing

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