Decoder with Nilay Patel Can Xerox reinvent itself for another 100 years?
Mar 9, 2023
In this engaging discussion, Steve Bandrowczak, CEO of Xerox, shares insights on transforming the iconic company from a legacy printer maker to a leader in IT services. He reveals innovative strategies like using augmented reality for printer repairs and the ambitious Project Own It aimed at simplifying operations. The conversation touches on maintaining customer connections while adapting to digital trends, the future of their renowned PARC research center, and how to capture Gen Z's interest in the printing world. A forward-thinking glimpse into Xerox's next 100 years!
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Xerox's Turbulent Times
- Steve Bandrowczak joined Xerox as COO during a tumultuous period.
- Activist investor Carl Icahn blocked a merger with Fuji and installed new leadership, who then attempted to acquire HP.
Xerox's Transformation
- Xerox has evolved from a print-focused company to an IT services provider.
- They offer solutions like workflow optimization, data management, automation, and IT support.
Printer as a Gateway
- Xerox leverages existing printer-customer relationships to offer additional IT services.
- This includes robotics, AI, cybersecurity, and HR solutions, expanding their role beyond printing.