The Game with Alex Hormozi

How to 2X Your Show Rate WITHOUT Taking A Credit Card | Ep 30

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Dec 7, 2017
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ADVICE

Responding to Pricing Questions

  • Elegantly handle "How much is your program?" by agreeing and explaining the need for a needs assessment.
  • Compare it to a mechanic needing to see a car before giving a quote.
ADVICE

Avoid Price Ranges

  • Avoid giving price ranges; emphasize personalized assessments are required for accurate pricing.
  • Explain that providing a price without understanding their needs would be unfair.
ADVICE

Ethical Alignment

  • Use an "epiphany bridge" (e.g., the mechanic analogy) to ethically align with not disclosing prices upfront.
  • Position yourself as prioritizing the customer's best interest by refusing to give prices over the phone.
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