#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human Touch

We also talked about the proper deployment and governance of AI tools, the significance of data-driven decision-making, and the enduring need for human skills in building and maintaining relationships. Overall, our conversation highlights the opportunities and challenges presented by AI in the enablement space.

5 Main key points:
- Skills adaptation and changes in enablement and sales
- Enabling sellers to perform better with the help of AI
- Proper deployment and governance of AI tools
- Importance of data-driven decision-making in enablement
- The enduring need for human skills and relationships in the AI era

www.gtmaiacademy.com

Peter's Linkedin: https://www.linkedin.com/in/ostrowpeter

Forrester:
https://www.forrester.com/bold