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GTM AI Podcast
#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human Touch
Feb 19, 2024
Senior Research Director at Forrester, Peter Ostrow, discusses AI's impact on revenue enablement and the sales industry. Topics include skill adaptation, data-driven decision-making, human touch in relationships, and the proper deployment of AI tools. The conversation highlights the opportunities and challenges AI brings to enablement.
27:25
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Quick takeaways
- Adapting to new AI-related skills is essential for sales success and efficiency.
- Strategic use of AI tools is crucial for proper data governance and alignment with business goals.
Deep dives
AI Skills Adaptation in B2B Sales
Skill adaptation in B2B sales, particularly with AI integration, is vital for salespeople to stay competitive. The constant evolution of skills in sales is exemplified by past transitions like using computers or CRM systems. With the rise of AI, sales professionals must adapt to new AI-related skills to enhance decision-making and efficiency, highlighting the major shift in what is considered effective in customer interactions.
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