Peter Ostrow
Senior Research Director at Forrester specializing in sales enablement, transformation, and leadership
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Feb 19, 2024 • 27min
#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human Touch
Senior Research Director at Forrester, Peter Ostrow, discusses AI's impact on revenue enablement and the sales industry. Topics include skill adaptation, data-driven decision-making, human touch in relationships, and the proper deployment of AI tools. The conversation highlights the opportunities and challenges AI brings to enablement.
