

The Easiest Change Strategy: Roy Baumeister
Jun 18, 2025
Discover how reversing conventional change strategies can lead to better outcomes. Experts reveal that willpower isn't depleting; it's being conserved during uncertainty. The key? Start with ridiculously small actions, like using your non-dominant hand, to significantly boost success rates. Unpacking the psychological effects of uncertainty sheds light on why many resist change. Plus, explore how shared beliefs can enhance willpower and foster community accountability within organizations. Small shifts can yield substantial results!
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Behavior Change Leads Attitudes
- Start behavior change first, then attitudes often follow.
- Changing attitudes alone rarely sustains change effectively.
Start Small to Build Willpower
- Start with easy willpower exercises to strengthen self-control.
- Small changes like using your non-dominant hand can triple quit smoking success.
Uncertainty Causes Willpower Conservation
- Uncertainty triggers the brain to conserve willpower, appearing like depletion.
- This conservation makes people seem resistant during change, but they are being smart.