Matt Bowman, owner of Sage Landscapes and a rising star in the landscaping industry, shares his path to a million-dollar year. He delves into the challenges of managing large-scale projects and emphasizes the need for skilled employees. Social media marketing plays a crucial role in showcasing his work and attracting clients. Matt champions community involvement, sharing insights on volunteerism's impact on business reputation. He also advises new business owners on mastering pricing strategies and understanding financial metrics for growth.
Matt Bowman emphasizes the significance of transitioning from service-based work to project-based landscaping for improved efficiency and revenue potential.
Utilizing social media platforms effectively has transformed client acquisition strategies, allowing for organic growth through showcasing high-quality project visuals.
Deep dives
Transitioning to Project-Based Work
The discussion highlights the shift from recurring service-based work to larger, project-based landscaping projects. Initially managing a monthly roster of 70 customers, the speaker experienced the complexities of billing and customer management, prompting the need for a more organized approach through CRM software. The transition was made seamless by adapting the CRM to fit the new project types and ensuring efficiency in service delivery. This shift not only improved operational efficiency but also allowed the business to focus on higher-value projects with increased revenue potential.
Hiring and Employee Development
The approach to hiring emphasizes the importance of finding skilled workers and fostering a culture of continuous improvement. Hiring from within the industry network and leveraging word-of-mouth referrals has been effective in building a reliable team. The speaker underscores the necessity of ongoing training, suggesting that knowledge and skills improve when employees work closely with experienced foremen. By establishing clear standards and encouraging teamwork, the company can elevate the skill levels of newer employees swiftly and effectively.
Client Acquisition and Marketing Strategies
Client acquisition strategies have evolved from primarily word-of-mouth referrals to utilizing social media platforms such as Instagram and YouTube for showcasing work. The speaker observed that high-quality visuals of completed projects attract potential clients and generate interest in their services. Experimentation with various advertising channels revealed that an authentic portrayal of their work resonates better with prospective clients, facilitating organic growth. This approach not only builds the company's brand but also engages the community in appreciating outdoor spaces.
Community Engagement and Volunteering
Community involvement is a key tenet of the company's ethos, with initiatives such as offering free landscaping cleanups to homes in need making a significant impact. These efforts not only foster goodwill and strengthen community bonds but also provide valuable marketing exposure for the business. The speaker notes that positive feedback and reviews from these volunteer activities help enhance the company’s reputation. Future aspirations include creating a video series showcasing these transformative projects, merging community service with marketing and entertainment in a meaningful way.
Matt Bowman, owner of Sage Landscapes, sat down with Roland to share his entrepreneurial journey. He discusses the challenges of managing large-scale projects, finding and hiring skilled team members, and what Housecall Pro has meant for his business. Matt emphasizes the importance of a strong online presence and utilizing social media platforms like Instagram and YouTube to showcase your unique work and attract clients. He also highlights the value of community involvement and giving back. For those newer business owners, Matt advises to focus on knowing your numbers, having accurate price books, and being willing to put yourself out there.
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