HBR IdeaCast
The Positives—and Perils—of Storytelling
Feb 8, 2022
Jonathan Gottschall, a distinguished fellow at Washington & Jefferson College and author of "The Story Paradox," dives into the powerful world of storytelling. He highlights how narratives can inspire but also manipulate, illustrating this through examples like climate change and the Theranos scandal. Gottschall emphasizes the ethical responsibilities that come with storytelling in business, advocating for honest narratives that foster connection rather than division. His insights reveal the dual nature of storytelling as both a unifying tool and a potential catalyst for conflict.
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