The Positives—and Perils—of Storytelling
HBR IdeaCast
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The Power and Perils of Storytelling
This chapter explores storytelling as a vital communication tool that can influence perceptions while also posing risks of manipulation. It uses the case of Theranos to illustrate how compelling narratives can sway opinions despite factual weaknesses, and warns of the dangers of uncritical acceptance of stories in both business and politics. Ultimately, it advocates for the responsible use of storytelling to foster empathy and connection, avoiding the divisiveness that can arise from tribal narratives.
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