DTC Podcast Ep 504: 6 Reasons Why Your Meta Ads Aren't Scaling: Fix These Creative and Strategy Gaps with Aves | AKNF
May 2, 2025
In this episode, Aves from Pilothouse shares insights from his extensive experience auditing DTC brands' Meta ad accounts. He discusses critical mistakes like balancing branded and UGC-style content and highlights the power of founder stories. Aves warns against using random content without strategy, which can stifle growth. He emphasizes the need for platform-specific editing and engaging hooks. Overall, this conversation is packed with actionable tips for brands aiming to elevate their advertising game and boost performance.
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Balance Branded and UGC Content
- Balance branded and user-generated content to scale your Meta ads effectively.
- Avoid relying solely on static branded images or only organic-looking content in your ad account.
Leverage Founder Storytelling
- Use your founder story in ads to build connection and identity.
- Record quick founder videos explaining the problem and product solution to scale your brand.
Avoid Random Content Spam
- Avoid throwing random, unstrategic content into your ad account.
- Focus on replicating and drilling into your winning ads to scale steadily.