Build a Better Agency Podcast Episode 534 Leveraging LinkedIn Strategies for Agency Success with Greg Star
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Dec 28, 2025 In this engaging conversation, Greg Star, founder of Driven Branding and former CEO of Carvertise, shares his insights into maximizing LinkedIn for personal branding. He emphasizes the importance of authenticity, revealing how his cancer journey helped him connect deeply with others. Greg discusses his AI-assisted ghostwriting tools designed to aid introverts in storytelling. He offers strategic advice on crafting impactful posts, maintaining consistency, and engaging meaningfully—all while steering clear of cringe-inducing oversharing. Get ready to take your LinkedIn presence to the next level!
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From Startup Founder To Driven Branding
- Greg Star built Carvertise from college to ~$19M while posting twice-weekly LinkedIn updates about the business.
- He later wrote about his brain cancer and remission, which deepened authenticity and inspired him to start Driven Branding.
People Over Company Pages
- Personal LinkedIn posts get far more engagement than company pages because business happens between people, not logos.
- The sweet spot is where personal and company brands intersect to show personality and credibility.
Co-Author Your Voice, Then Edit Aggressively
- Record a long interview and capture origin stories, breakthroughs, and first customers to build authentic posts.
- Use aggressive outlining and human editing around AI to keep voice real and avoid the 'mediocre middle'.