Greg Star

In this engaging conversation, Greg Star, founder of Driven Branding and former CEO of Carvertise, shares his insights into maximizing LinkedIn for personal branding. He emphasizes the importance of authenticity, revealing how his cancer journey helped him connect deeply with others. Greg discusses his AI-assisted ghostwriting tools designed to aid introverts in storytelling. He offers strategic advice on crafting impactful posts, maintaining consistency, and engaging meaningfully—all while steering clear of cringe-inducing oversharing. Get ready to take your LinkedIn presence to the next level!