The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Selling 10 Million Soup Dumplings and Counting: The Story of MìLà with Caleb Wang
Dec 21, 2023
Caleb Wang, CEO and Co-Founder of MiLa, shares the story of their authentic soup dumplings and Chinese noodles business. They discuss starting as a restaurant, expanding to ecommerce, raising capital, challenges of Asian food brands, unique customer moments, and potential restaurant expansion.
37:29
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Quick takeaways
- Mila plans to enter the retail market and become a staple in households across the US by making authentic Chinese food more accessible beyond just shipping individual frozen products.
- Mila's investment in packaging, logistics, and rigorous quality control processes enables them to ensure a consistent and enjoyable customer experience with their temperature-sensitive frozen soup dumpling products.
Deep dives
Promoting Authentic Chinese Food
The CEO of Mila, Caleb White, discusses the company's mission to promote the authentic experience of Chinese food. They aim to break the stereotype that Chinese food is only limited to Americanized dishes like General Tso's chicken. Caleb emphasizes the importance of finding a partner who understands the culture and can help tell the story of Chinese cuisine. The company's collaboration with Simu Liu, who shares a similar lived experience, has been instrumental in improving the narrative of Chinese food.
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