The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Selling 10 Million Soup Dumplings and Counting: The Story of MìLà with Caleb Wang

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

CHAPTER

The Challenges and Successes of Asian Food in the Freezer Aisle

This chapter explores the obstacles faced by Asian food brands in getting freezer space in grocery stores, the growth of the category, and their decision not to sell on Amazon. It also discusses their partnerships with Impossible Foods and Uncle Roger.

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