Join JJ Virgin, a four-time New York Times bestselling author and health expert, as she recounts her remarkable journey of resilience. She shares how she reclaimed her brand after a tumultuous business exit and the life-altering experience of saving her son. JJ emphasizes the importance of investing in oneself, even amidst success, and how physical challenges can bolster mental resilience. Her story inspires aspiring entrepreneurs to embrace challenges and strive for personal growth in the competitive health and wellness space.
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volunteer_activism ADVICE
Invest in Growth Unapologetically
Invest in yourself and commit to growth by joining high-level masterminds and coaching programs.
Paying more than you think you can afford increases commitment and leads to greater success.
volunteer_activism ADVICE
Break Through Noise by Risking
Stand out in the noisy health space by continually stepping outside your comfort zone.
Consistent drive and adapting marketing strategies to your audience helped JJ breakthrough.
question_answer ANECDOTE
Son's Near-Death and Business Launch
JJ's 16-year-old son was critically injured in an accident just before her book launch.
She balanced intensive care for him with launching her business and used mindset to push through.
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In 'The 4-Hour Workweek', Timothy Ferriss presents a step-by-step guide to 'lifestyle design', encouraging readers to question the traditional notion of retirement and instead create a lifestyle that prioritizes freedom, adventure, and personal growth. The book teaches how to outsource life tasks, automate income, and eliminate unnecessary work using principles like the 80/20 rule and Parkinson’s Law. Ferriss shares his personal journey from a corporate workaholic to a location-independent entrepreneur and provides practical tips and case studies to help readers achieve similar results. The book emphasizes the importance of focusing on high-value activities, taking 'mini-retirements', and living life to the fullest in the present rather than deferring enjoyment until retirement.
Brave Thinking
Mary Morrissey
Mary Morrissey's "Brave Thinking" is a self-help book that encourages readers to challenge their limiting beliefs and embrace their full potential. Morrissey shares her personal journey of overcoming adversity and inspires readers to create a life aligned with their values and aspirations. The book emphasizes the power of positive thinking, self-belief, and taking inspired action. It provides practical tools and techniques for overcoming fear, doubt, and self-sabotage. Ultimately, "Brave Thinking" empowers readers to live a more courageous, authentic, and fulfilling life.
In this episode of the Influential Personal Brand Podcast, Rory sits down with the unstoppable JJ Virgin, a four-time New York Times bestselling author, podcast host with over 20 million downloads, and one of the most recognized names in the health and nutrition world.
JJ pulls back the curtain on her incredible journey of resilience, from reclaiming her personal brand after a turbulent business exit to rebuilding her company and even saving her son’s life after a tragic accident. She shares the raw truth about the highs and lows of entrepreneurship, the pivotal mindset shifts that propelled her forward, and the power of stretching outside your comfort zone.
Whether you're an aspiring entrepreneur, a personal brand enthusiast, or simply someone looking for inspiration, JJ's story will leave you empowered to face your biggest challenges head-on.
🌟 Topics covered:
The behind-the-scenes story of how JJ sold her business, lost control of her brand, and bought it back
How adversity sharpened her focus and reignited her passion
The secrets to standing out in the crowded health and wellness space
Why investing in yourself—even when you’re successful—is the key to lasting growth
How doing hard physical things trains your mind for resilience and success
🔗 Tune in for an inspiring conversation that will push you to embrace challenges, invest in your growth, and realize that success comes from doing the hard things.
The Influential Personal Brand Podcast 
