Up Arrow Podcast The Customer Journey Mistakes That Kill 8-Figure Brands With Jason Anderson
Jan 20, 2026
In this discussion, Jason Anderson, COO of Andzen and a CRM strategist with over a decade of experience, reveals critical mistakes brands make in customer journeys. He emphasizes the importance of valuing work to attract high-LTV customers rather than merely chasing low-cost ones. Jason shares insights on effective customer segmentation, reviving dormant clients through strategic outreach, and the pitfalls of poorly managed loyalty programs. He also highlights how integrating data can significantly enhance targeting and conversion efforts.
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Charge For Value To Attract Better Clients
- Stop giving your work away for free; charging even a nominal fee attracts clients who value and will pay for quality.
- Jason Anderson learned pricing builds perceived value and draws better long-term opportunities.
Cheap CAC Often Means Low LTV
- Lowering CAC obsessively often attracts low-LTV, coupon-driven buyers who hurt retention.
- Increasing allowable CAC can bring higher-AOV, more loyal customers and improve long-term retention.
$6 Check After A Major Client Collapse
- A major funded client stopped paying and their platform later collapsed, leaving Anzen with a $6 liquidator payout years later.
- Brendan banked profits defensively which preserved the company and allowed them to survive the crisis.