Jason Anderson

In this discussion, Jason Anderson, COO of Andzen and a CRM strategist with over a decade of experience, reveals critical mistakes brands make in customer journeys. He emphasizes the importance of valuing work to attract high-LTV customers rather than merely chasing low-cost ones. Jason shares insights on effective customer segmentation, reviving dormant clients through strategic outreach, and the pitfalls of poorly managed loyalty programs. He also highlights how integrating data can significantly enhance targeting and conversion efforts.